Hybrid Mobile Applications
Modern smart phones and tablets run a diversity of operating systems like Google Android, Apple iOS, Microsoft Phone, and Blackberry. Android developers use Java. Apple iOS developers use Objective-C and Swift. Microsoft Phone developers use Microsoft’s .NET framework and C#. These are three distinct areas of engineering expertise, which means your software engineering costs nearly triple if you want to support all three major platforms. If you want to support an even broader audience (Blackberry, Symbian, etc.), then your costs increase even further. This is why many companies test the waters with one platform first. They may release an app to the Apple App Store and test market adoption. If things work out, they start to get complaints from Android users, so they feverishly start their Android mobile app development process. All the while, their competitors start to capitalize on their absence from one of the markets. It doesn’t have to be this way.
Your customers still experience all the benefits of a native application. They still go to the Google Play Store, the Apple App Store, or the Windows Phone Store. They still have the experience of downloading the app, staring at the icon, and getting push notifications. The only real difference is that your development costs are now a fraction of what they might have been otherwise had you developed three purely native apps. So why aren’t all apps developed this way? Part of it is that the technologies to actually achieve this vision are only now becoming available. Another reasons is that HMAs make sense for many apps, but if your app concept relies deeply on graphics (mobile gaming) or deep integration with features that are unique to a single platform, then an HMA approach may not be the right fit.
At Olive Technology, we’re constantly pushing ourselves beyond what’s comfortable for us to make sure we’re able to innovate for you.